Work

The antecedents of brand switching, brand loyalty and verbal responses to service failure

Year: 1996

Type: book-chapter

Source: Advances in services marketing and management

DOI: 10.1016/s1067-5671(96)05041-x

Authors: Laurette Dubé, Manfred Maute

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2499163118

FWCI: 4.413

Cites: 58

Cited by: 66

Related to: 10