Work

La Narrativa Transmedia como aliada de la Comunicación Corporativa: estudio del caso #Dropped by Heineken

Year: 2014

Type: article

Source: Comunicación y sociedad = Communication & Society

Author: Carmen Costa-Sánchez

Language: Spanish

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W250110281

FWCI: 25.52

Cites:

Cited by: 5

Related to: 10