Work

The Reality of the Eurobrand: An Empirical Analysis

Year: 1995

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x9500300306

Authors: Jeryl Whitelock, Carole Roberts, Jonathan Blakeley

Institution: University of Salford

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2501224767

FWCI: 7.085

Cites: 19

Cited by: 32

Related to: 10