Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
Year: 2016
Type: review
Abstract: The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.
Source: Expert Journal of Marketing
Authors: Naufal Bachri, Abdul Rahman Lubis, Nurdasila, M. Shabri Abd. Majid
Institutions: Malikussaleh University, Universitas Syiah Kuala
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2501417463