Work

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Year: 2010

Type: article

DOI: 10.1007/978-3-642-14544-5

Authors: Philip Kotler, Roland Berger, Nils Bickhoff

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2503296136

FWCI: 10.21

Cites: 20

Cited by: 62

Related to: 10