Year: 2014
Type: dissertation
Abstract: The emerging technology and concept of web 2.0 impact the value creation model of\nE-tailers nowadays. The past decade has seen the rapid development of\ncomplementors in the e-tailing market. To explore the way how complementor\npartners add value to E-tailers, I propose a value added model of complementors\nfollowing an induction research approach based on value creation theories and\nrelevant literature review. The complementors add value to E-tailers through four\nvalue driver factors, namely trust, loyalty, efficiency and innovation. My study also\nprovides an elaborate explanation for the model mechanism and develops a set of\npropositions which reveal the relations between variables. Furthermore, a case study\nof two Chinese E-tailers, JD.com and Suning.com, is used to verify and modify the\nvalue added model. The result turns out that most of the propositions are verified in\nthese two E-tailers.
Author: Yingrui Zhang
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2503545329