An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample
Year: 2016
Type: article
Study design: Observational Study
Abstract: The privacy calculus established that online self-disclosures are based on a cost-benefit tradeoff. For the context of SNSs, however, the privacy calculus still needs further support as most studies consist of small student samples and analyze self-disclosure only, excluding self-withdrawal (e.g., the deletion of posts), which is essential in SNS contexts. Thus, this study used a U.S. representative sample to test the privacy calculus' generalizability and extend its theoretical framework by including both self-withdrawal behaviors and privacy self-efficacy. Results confirmed the extended privacy calculus model. Moreover, both privacy concerns and privacy self-efficacy positively predicted use of self-withdrawal. With regard to predicting self-disclosure in SNSs, benefits outweighed privacy concerns; regarding self-withdrawal, privacy concerns outweighed both privacy self-efficacy and benefits.
DOI: 10.1111/jcc4.12163
Authors: Tobias Dienlin, Miriam J. Metzger
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2503866476