Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact
Year: 2016
Type: article
Authors: Terri H. Chan, Caleb H. Tse, Kineta Hung
Institutions: Hong Kong Baptist University, Sungkyunkwan University
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2504650552