Work

The Effect of Construal Level on Choices in Online Shopping: the Differential Effect on the Importance of the Product and the Store

Year: 2016

Type: conference-paper

Source: Global marketing conference proceeding

DOI: 10.15444/gmc2016.01.04.02

Authors: Jin Won Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2505451947

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