Work

Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers

Year: 2005

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1016/s1474-7979(04)15002-3

Authors: Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2506560025

FWCI:

Cites: 61

Cited by: 21

Related to: 10