Work

Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions

Year: 2016

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2016.1204887

Authors: Hsin-Hsien Liu, Hsuan-Yi Chou

Institutions: National University of Kaohsiung, National Sun Yat-sen University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: The Impact of Numberousity on Upgrade and Purchase Intent

OpenAlex ID: W2507207947

FWCI: 1.154

Cites: 51

Cited by: 11

Related to: 10