Work

Harnessing digital marketing to access markets : opportunities for Africa's SMEs

Year: 2015

Type: article

Author: Nathalie Beatrice Chinje

Institution: University of the Witwatersrand

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth, Reduced inequalities, No poverty

Open Access status: closed

OpenAlex ID: W2507229104

FWCI:

Cites:

Cited by: 7

Related to: 10