Would Corporate Social Responsibility Affect Consumers’ Attitudes towards Brand and Purchase Behavior? Buyer-seller Guanxi as the Moderator
Year: 2016
Type: article
Study design: Observational Study
Authors: Tung‐Ju Wu, Hsien‐Tang Tsai, Yu-Nan Tai
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2507493885