Work

Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

Year: 2016

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2016.1217252

Authors: Julia E. Carins, Sharyn R. Rundle-Thiele, Justin J. T. Fidock

Institutions: Griffith University, Defence Science and Technology Group

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: RMIT University

OpenAlex ID: W2509192590

FWCI: 6.208

Cites: 92

Cited by: 48

Related to: 10