Communicating scientific evidence: scientists’, journalists’ and audiences’ expectations and evaluations regarding the representation of scientific uncertainty
Year: 2016
Type: article
Study design: Observational Study
Abstract: Although uncertainty is inherent in scientific research, it is an often neglected topic in public communication. In this article, we analyze how scientists and journalists think they should communicate about the uncertainty of scientific evidence in public, and whether their real-world communication meets laypersons’ demands and expectations. For scientists and journalists, our analyses are based theoretically on an expectancy-value model and empirically on two representative surveys. Laypersons’ expectations and evaluations are analyzed using qualitative in-depth interviews. Results show that scientists and journalists widely agree that scientific uncertainty should be pointed out in their communication. Nonetheless, while scientists show a clear inclination toward the media and hope that uncertainties will not be dramatized or misused, journalists on the other hand have a strong audience orientation and hope to stimulate critical reflection on scientific findings. For audiences, however, media coverage about scientific uncertainty is of less interest. They clearly expect fact-oriented information on the use of technology in everyday life.
Source: Communications
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
Funder: Deutsche Forschungsgemeinschaft
OpenAlex ID: W2512864320