Year: 2015
Type: article
Abstract: External factors are influencing directly the competitiveness and the competitive potential of a company. The analysis and the evaluation of the scope and sustainability of the influence of external factors is a condition for the formulation of an adequate competitive strategy of a company. Within this context the goal of this project is to conduct an empirical study of the influence of external factors for the competitiveness of furniture producing companies, situated on the territory of the Blagoevgrad region. Conclusions are drawn on the basis of the results of the empirical study.
Author: Rayna Dimitrova
Institution: South-West University "Neofit Rilski"
Language: Polish
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2514590527
