Work

Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements

Year: 2016

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-016-0011-7

Authors: Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon

Institutions: Georgia Southern University, Deakin University, Korea University, Cornell University, New York State University College of Human Ecology

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2516616081

FWCI: 11.2

Cites: 98

Cited by: 64

Related to: 10