Work

Consumer Willingness to Pay for Environmentally Produced Wines

Year: 2011

Type: conference-paper

Abstract: The purpose of this research is to identify the value of environmental characteristics using wines from two different wine growing regions. In addition, estimating consumers’ willingness to pay (WTP) for wine characteristics using incentive compatible laboratory experiments with participants randomly selected from the general population will be introduced. Results will seek to examine the different relationship that sensory characteristics and label information have on consumers. In the study, we will also show the valuable information environmental characteristics provide to consumers and producers of wine within a certain price range.

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: James Ward, Nelson Barber, Sean Barth

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W25184329

FWCI:

Cites: 8

Cited by:

Related to: 10