Work

Advertising Creativity: Some Open Questions

Year: 2016

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2016-033

Author: Arthur J. Kover

Institution: Fordham University

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2518672909

FWCI: 4.713

Cites: 9

Cited by: 21

Related to: 10