Work

Consumer Preference for Alternative Milk Packaging: the Case of an Inferred Environmental Attribute

Year: 2016

Type: article

Abstract: Ecolabeling allows firms to segment a market by informing consumers about unobservable attributes of a product. Previous studies evaluate consumer preferences for products explicitly labeled as possessing positive environmental attributes. This research evaluates consumers’ willingness to pay for a product that is perceived by the consumer as having environmentally friendly attributes. We explore glass packaging for fluid milk as a case study. Data were collected through a contingent valuation survey, and a bound-and-a-half logit model was employed. The estimated premium is 59.78 cents with a premium between $0.73 and $0.92 for consumers more likely to prefer the glass alternative.

Source: Journal of Agricultural and Applied Economics

DOI: 10.1017/aae.2016.17

Authors: CLINTON L. NEILL, RYAN B. WILLIAMS

Institutions: Oklahoma State University, Texas Tech University

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: gold

Estimated APC paid: $2,660