Work

The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-016-0493-6

Author: Paul Valentin Ngobo

Institutions: Centre National de la Recherche Scientifique, Dauphine Recherches en Management, Université Paris Dauphine-PSL

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2519495231

FWCI: 11.02

Cites: 60

Cited by: 66

Related to: 10