Work

Bringing new high-technology products to market: Six perils awaiting marketers

Year: 2016

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2016.08.006

Author: Anirudh Dhebar

Institution: Babson College

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2520657344

FWCI: 5.752

Cites: 5

Cited by: 27

Related to: 10