Work

Predicting Willingness to pay for Geographical Origin in Albania: A Logistic Approach

Year: 2016
Type: article
Study design: Observational Study
Abstract: This study empirically evaluates the factors that determine willingness to pay a \npremium for a product’s geographical origin and the effect of socio-demographics \nin indicating one or another factor. The premium to origin is linked with the traditional \naspect, low health risk and high nutritional values. Logistic regression \nshows that elder, highly educated people buying in dairy shops are less likely to pay \na higher premium. Consumers who are more likely to pay more include: those on \nhigh incomes who place importance on origin and taste attributes during the buying \ndecision process and, in so doing, link the extra cost with the fact that it comes \nfrom a traditional cheese-producing region.
Language: English
Open Access status: green
OpenAlex ID: W2520701214
FWCI:
Cites: 25
Cited by: 5
Related to: 10