The Influence of e‐CRM Competitive Advantage on e‐CRM Performance in the Indian Banking Industry
Year: 2016
Type: article
Source: Strategic Change
DOI: 10.1002/jsc.2079
Authors: Jasveen Kaur, Baljit Kaur
Institution: Guru Nanak Dev University
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2521319772
