Work

The Rise of Femvertising: Authentically Reaching Female Consumers

Year: 2016

Type: dissertation

Abstract: Becker-Herby, Elisa. (2016). The Rise of Femvertising: Authentically Reaching Female Consumers. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/181494.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Elisa Becker-Herby

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: green

OpenAlex ID: W2521925754

Cites:

Cited by: 63

Related to: 10