Work

Digital advertising media adoption in consumer goods industry (An Indonesian perspective)

Year: 2016

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icoict.2016.7571888

Authors: Indrawati, Nadia Primasari

Institution: Telkom University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2522483973

FWCI: 0.659

Cites: 2

Cited by: 6

Related to: 10