Work

Native Generations: A Campaign Addressing Infant Mortality among American Indians and Alaska Natives in Urban Areas

Year: 2016

Type: article

Abstract: This study describes the development and evaluation of Native Generations, a campaign addressing high rates of infant mortality (IM) among American Indians and Alaska Natives (AI/ANs) in urban areas. Campaign development included reviews of literature and previous campaigns, an advisory council, and focus groups. Campaign messages are strength-based, encouraging AI/AN caregivers to utilize available Native-specific resources, including health care, support services, and programming as IM protective factors. The primary campaign material is an 11-minute video. Pilot survey data indicate the video may help increase awareness of IM and Native-specific resources, and increase connection to Native identity, culture, and community.

Source: American Indian and Alaska Native Mental Health Research

DOI: 10.5820/aian.2305.2016.59

Author: Rutman

Language: English

Topic: Indigenous Health, Education, and Rights

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDGs: Good health and well-being, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W2524433531

FWCI:

Cites:

Cited by: 1

Related to: 10