Work

‘Brand-Centred Control’: A Study of Internal Branding and Normative Control

Year: 2016

Type: article

Source: Organization Studies

DOI: 10.1177/0170840616663238

Author: Monika Müller

Institution: Linnaeus University

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2528344149

FWCI: 7.776

Cites: 64

Cited by: 63

Related to: 10