Work

An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries

Year: 2016

Type: article

Source: International Journal of Customer Relationship Marketing and Management

DOI: 10.4018/ijcrmm.2016100101

Authors: Hatem El-Gohary, Zeinab El-Gohary

Institutions: Birmingham City University, Cairo University, Helwan University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2528903646

FWCI: 9.364

Cites: 111

Cited by: 16

Related to: 10