Twitter and fan identification: Lessons learned from athletic communications work experience
Year: 2015
Type: dissertation
Study design: Observational Study
Abstract: This project thesis reviewed extant literature pertaining to social media, social media in sport, social identity theory, self-categorization theory and sporting game attendance. Examples of previous industry work are included which demonstrate team-to-fan Twitter interaction in use and what was learned from engaging with fans. A survey was then conducted that explored how sport fans use Twitter and how Twitter engagement with sport organizations might effect their overall identification to a team. Finally, limitations and directions for future research are discussed.
Source: TigerPrints (Clemson University)
Author: Joseph Johns
Institution: Clemson University
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2530683576