Year: 2016
Type: article
Abstract: Corporate Social Responsibility (CSR) is an effective management strategy and an innovative way to build a competitive advantage of the company. It is not only focused on generating profit, but also on creating favourable conditions for social and economic development. Implementing CSR strategy in the organization for the first time is an example of the process innovation. It leads to building relationships with stakeholders, on the principles of sustainable development. The purpose of this article is to show the way in which the implementation of CSR initiatives, based on the areas of CSR proposed in ISO 26000 (corporate governance, human rights, labour practices, the environment, fair operating practices, consumer issues, community involvement, and local development), creates different types of innovation (process, organizational, product, and marketing), and improve the organisation innovativeness. The study used the method of ‘desk research’ literature.
Source: Współczesne Problemy Ekonomiczne
Author: Katarzyna Szelągowska-Rudzka
Institution: Gdynia Maritime University
Language: Polish
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2531222710