Investigation of Mirror Image Bias: Evidence for the Use of Psychophysiological Measures as Indicators of Cognitive Heuristics
Year: 2014
Type: article
Abstract: The Mirror Imaging Bias (MIB) is gaining attention as a prominent quality factor in analysts' performance. MIB is an irrationality in which analysts perceive and process information through the filter of personal experience. As evidenced by notable historical events, the consequences of this bias can be dramatic. A way to understand MIB in humans is sought. How analysts analyze data, are trained, and interact with biases is explored. An experiment testing for the appearance of MIB was designed and completed. Measures from an eye tracker as well as physiological measures were collected. Results show a significant correlation between pupil diameter and the appearance of MIB. There is a significant correlation between response time as well as the number of fixations and the viewpoint of the question. These results support that MIB is used as a shortcut to minimize mental workload in decision making in uncertain situations.
Author: Caroline R. Salchak
Institution: Wright State University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2531883165