Work

Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz

Year: 2007

Type: book

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Simone Janz, Sven Reinecke

Language: German

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W253343774

FWCI: 3.971

Cites:

Cited by: 48

Related to: 10