Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Year: 2016
Type: article
Source: Tourism Management
Authors: Sebastian Zenker, Erik Braun, Sibylle Petersen
Institutions: Erasmus University Rotterdam, KU Leuven
Language: English
Domain: Social Sciences
Open Access status: bronze
Funder: Deutsche Forschungsgemeinschaft
Award: G3255893828
OpenAlex ID: W2535010555