Work

An Umbrella Review of the Use of Segmentation in Social Marketing Interventions

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-10-1835-0_2

Authors: Krzysztof Kubacki, Sharyn Rundle-Thiele, Bo Pang, Julia Carins, Joy Parkinson, Haruka Fujihira, Rimante Ronto

Institutions: Griffith University, Defence Science and Technology Group

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2536673153

FWCI: 9.709

Cites: 48

Cited by: 30

Related to: 10