Work

The Market Value Of Celebrity Endorsement

Year: 2016

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2016-021

Authors: Arpita Agnihotri, Saurabh Bhattacharya

Institutions: Pennsylvania State University, University of Newcastle Australia, Newcastle University

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2546810071

FWCI: 5.02

Cites: 45

Cited by: 26

Related to: 10