Work

Cause-related Marketing and Shareholder Value: An Event Study Analysis

Year: 2015

Type: article

Author: Parker J. Woodroof

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2549526572

FWCI:

Cites: 244

Cited by:

Related to: 10