Work

Seeing (RED): a qualitative analysis of the product (RED) campaign and integration of public relations and marketing theory

Year: 2008

Type: dissertation

Source: Louisiana State University

DOI: 10.31390/gradschool_theses.1045

Author: Martin, Amy Elizabeth

Institution: Louisiana State University

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2892275316

Cites: 69

Cited by:

Related to: 10