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Investigating the role of motivation, opportunity and ability (MOA) on travel intentions: An application of the MOA model in cruise tourism

Year: 2016

Type: article

Abstract: Decision-making has been studied extensively in tourism literature. Different models and theories have been proposed to explain travel decision-making. Taking another approach, this study applies the Motivation-Opportunity-Ability (MOA) model in cruise tourism to study the influential factors of travel intentions. Both qualitative and quantitative methods were adopted. The study results indicate that the MOA model is an acceptable model for explaining travel intentions.

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: Kam Hung, James F. Petrick

Institution: Hong Kong Polytechnic University

Language: English

Topic: Cruise Tourism Development and Management

Subfield: Transportation

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2550509279

FWCI:

Cites: 35

Cited by: 10

Related to: 10