When do employer awards pay off and when do they not? The impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Year: 2016
Type: article
Authors: Matthias Baum, Anja Überschaer
Institution: University of Kaiserslautern
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2550551925
