Identifying predictors of university sales competition performace: A social-cognitive account
Year: 2016
Type: dissertation
Study design: Observational Study
Abstract: Because sales competitions simulate real sales calls (Mani, Kothandaraman, Kashyap, & Ashnai, 2015), identifying predictors of performance in collegiate sales competitions could be useful to both researchers and recruiters for screening potential employees. The current research examines how constructs consistent with a social-cognitive account of behavior (Dweck & Leggett, 1988), including implicit theories of selling ability, need for cognition, goal orientations, and self-efficacy predict outcomes, such as, performance within sales competitions. The results support many of the hypothesized relationships. This research replicates and extends prior research on goal orientations and sales behavior by adding cognitive predictors and by examining sales performance and other outcomes in a new setting (university sales competitions), yielding new screening tools for recruiters.
Author: Myles Geoffrey Chandler
Language: English
Domain: Social Sciences
Open Access status: green
Funder: Purdue University
OpenAlex ID: W2550730543
