Work

Field Experiments in Corporate Sustainability Research

Year: 2016
Type: editorial
Abstract: Experimental studies are a valuable tool to test effective strategies for encouraging sustainable behavior but have not been used much in corporate sustainability research. In this article, we describe the benefits and challenges of the randomized field experimental method for research in corporate sustainability. We draw on the examples of our own research in energy conservation behavior to illustrate some of the hurdles that need to be overcome for the successful implementation of field experiments.
Language: English
Open Access status: bronze
OpenAlex ID: W2551641061
Cites: 24
Cited by: 36
Related to: 10