Work

Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers

Year: 2016

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20942

Authors: Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano, Gerardino Metallo

Institution: University of Salerno

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2552365290

FWCI: 28.66

Cites: 50

Cited by: 38

Related to: 10