Work

Learning from Failure: How to Succeed in the Chinese Retailing Market

Year: 2016

Type: conference-paper

Abstract: This essay aims to analyze drivers for divestment for multinational retailing companies in China: Best Buy and Home Depot and advise the American retailer, Lowe's, on how to enter the Chinese market.On the whole, Best Buy and Home Depot failed in China market mainly because of their inappropriate and unadjusted strategies.Moreover, they were unsuccessful owing to strong local and international competitors.Besides, they exited from Chinese market due to misunderstanding institutions such as weak legal regulations, business environment, and customers' need.Therefore, the recommendations are as follow.Firstly, it is wise for Lowe's to set adjustable and appropriate strategies to China.In addition, it is essential to understand Chinese business environment and customers.

Source: International Conference on Management Science and Management Innovation (MSMI)

DOI: 10.2991/msmi-16.2016.30

Authors: You-ai Xie, Zhen Chen, Xue-Bin Huang, Shu-Ying Qiao

Institution: Hainan Tropical Ocean University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: Jilin Office of Philosophy and Social Science

OpenAlex ID: W2553758378