Work

Why Promoting Online in a Global Electronic Marketplace Is a Successful Strategy for Small and Medium Sized Enterprises: The Alibaba Group Holding Business Model

Year: 2016

Type: book-chapter

Source: Eurasian studies in business and economics

DOI: 10.1007/978-3-319-46319-3_26

Authors: Dania Romagnoli, Maria Emilia Garbelli

Institution: University of Milano-Bicocca

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2554744455

FWCI:

Cites: 9

Cited by: 5

Related to: 10