Work

Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

Year: 2016

Type: article

Source: International Journal of Production Economics

DOI: 10.1016/j.ijpe.2016.11.007

Authors: Salma Karray, Guiomar Martín-Herrán, Simon-Pierre Sigué

Institutions: Ontario Tech University, Universidad de Valladolid, Athabasca University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2556728839

FWCI: 8.974

Cites: 37

Cited by: 51

Related to: 10