Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com
Year: 2016
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Min Chung Han, Youjeong Kim
Institutions: Kean University, New York Institute of Technology
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Funder: New York Institute of Technology
OpenAlex ID: W2559936574