Work

Adding Case Materials to Reinforce the Realism in Marketing Simulations

Year: 1997

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.1997.11488576

Author: John M. Zych

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2562317347

FWCI:

Cites: 4

Cited by: 13

Related to: 10