Work

Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment

Year: 1998

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.1998.11488615

Author: Timothy R. Graeff

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2563763518

FWCI: 1.885

Cites: 19

Cited by: 21

Related to: 10