Attributions and Emotions: The Effects on Salesperson Motivation after Successful vs. Unsuccessful Quota Performance
Year: 1992
Type: article
Abstract: Salesperson motivation is considered to be a key factor in influencing salesperson performance. This research investigates the effects of causal attributions and emotional reactions on salesperson motivation. A comparison is made between successful and unsuccessful quota performance. The results suggest that emotions do influence salesperson motivation. However, the influence of emotional reactions is most apparent after failure outcomes only.
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2564050812
